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N
E T P L O S I O N - N E W S L E T T E R
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Monthly
Updates to Explode your Business on the Net March
2003
In
this month’s issue:
Netplosion
Inside News Part 2 - How to increase sales via email Profit
from selling information online Web
life
Newsletters - How do I start running one on
my web site? To
view this newsletter in html, click here ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Netplosion
Inside News Netplosion
has relocated to bigger premises. Visit our contact page on our web
site at:
www.netplosion.com/contact_us.htm for our new postal address and phone number.
We
are also redesigning our web site and would like
your feedback on whether you would like to see up-to-date
news articles about the web industry on our web
site.
If your
response is yes, click here If
your response is no then click here We
will let you know the results of the survey and update you if we add it to our
web site. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Part
2 – How to increase sales via email Using
Newsletters to Promote your Web Site To
increase your customer base, you have to build a list of people who
know you
and trust you. That’s why so many businesses
offer free e-zines or electronic
newsletters. If
you give out useful information, free of charge, it is a great way
to build
relationships with the people on your email list. If they
receive your newsletter
frequently and are benefiting from the information
you provide, then if a competing company approaches
them, they are more
likely to stay with you than trust
a company they have no connection with
and have never dealt with before. Once
you have a list of people who know and trust you, other business
owners will
be interested to advertise in your newsletter. Some may even offer
to split
their sales revenue with you if you endorse their products on their
list and
this can be very profitable especially when your email is practically free. However
again, this can increase your workload as more email comes in
with queries
about the newsletter, subscribing people to the newsletter and
confirmations,
removing people from the mailing list etc and of course if you
don’t
then you run the risk of irritating them and creating a bad impression
of
your business. Something, which can cause you a huge amount of
damage as bad
news travels even faster by email. Therefore you must manage
and control your
email. Doing this with minimum effort is not as difficult as you
might think.
Find out how in our next issue in April. Part
3 will be available in our April issue of Netplosion News. If you have any email
issues you’d like to discuss with us, we would be happy to offer advice
. You can
contact us at: info@netplosion.com or at 0870 922 0829. If
you missed part 1 of this article, you can read our February issue at:
http://www.netplosion.com/NPnewsFeb03.htm *************************************************************************************************
Profit
from Selling Information Online Introduction
to Selling Information Online As
you may already be aware, in today’s society most purchases are
made
on impulse. People make quick decisions to buy based on the
benefits and solutions
offered by the particular product or service they’re
interested in.
What is the greatest influencing factor on these snap
decisions to spend?
The promise of a top quality product… quick service…
and instant
gratification! This
is where information products have a tremendous advantage over
anything else
that you might decide to market over the Internet. Because
they can be delivered
electronically, problems such as delivery charges,
wrong addresses’
stocking and packaging delays, snail mail slow downs,
etc… are entirely
eliminated! If
you deliver your product via the Post Office (AKA “Snail Mail”), and
tell
these impulse buyers that they won’t receive your product for 6
to 8
weeks (or even 3 – 5 days), many of them will pass. They don’t
want to wait. Then,
try telling those people who are “on the fence” about making a
purchase
that postage and packing is going to cost them extra. Many
more will just
walk away. Postage and packing raises the price of your
product. How
can you nearly guarantee that those remaining will never make
the purchase?
Tell these people that they’ll have to wait even longer
for the product
because you’re currently out of stock! What
if you could deliver your product via the web instantly and automatically.
You
wouldn’t even have to perform the “admin work”, you can automatically
approve their credit card within minutes and have the money posted
straight
to your bank account. Electronic
delivery of products has made catering to the demands of an
impulse buyer
a snap. Unfortunately,
there is still one huge dilemma that anyone selling their
information over
the internet must face… Protecting
your Information Online Until
now, there was no way to deliver your information over the Internet
without
a serious risk of theft. You faced problems such as: ·
Text documents can be posted to news groups and web sites…
·
they can be copied and pasted to just about anywhere!
· HTML files can
be uploaded to the Internet for everyone to see!
· Even if files are
encrypted, they can be unencrypted.
· Even if files are “password protected,”
they can be shared by simply
giving out the password! And
this is just scratching the surface! It doesn’t matter what method
of
packaging we’re talking about – until now, there was always a
way
for others to pirate and distribute your information product for free! And
it doesn’t take a rocket scientist to figure out these simple ways
of
pirating your product and ruining what could have been an extremely
profitable
online business venture!………………….. You
can read the rest of this article by requesting our ebook report. Simply
send
an email to: ebooks@netplosion.com and we will send you our free report.
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Web
Life
This
month’s question comes from Alan in Co Donegal.
We thought Alan’s question was relevant to
the above article on newsletters. Alan asked us,
‘How do I go about starting my own newsletter?’
Our
advice to Alan is as follows: ‘The first thing you should do is put yourself
in your
web site visitors and customers’ shoes. Think
about what information they are looking for when
they visit your site and anticipate what further
information they require. If you aren’t sure,
then simply email them and ask. You’ll be
amazed with what they tell you if you just ask.
Never ever assume what people want. Go through past
emails or even visit.
Look at some newsgroups relating to your site’s
topic, and see what questions or problems, people
are posting there. Once you have your initial research
done and know what information you need to provide
the second step is to look at what way, you will
handle your emails. Putting more than one name in
the To field is a big no no and will get you into
hot water with your mailing list instantly. It’s
an invasion of privacy if not anything else, plus
it looks unprofessional.
Netplosion
has 2 options for handling your newsletter subscription list,
one is that we will do it all for you including
the information research and writing of your article,
or the other is you buy email management software
and manage it yourself. Netplosion recommends Mailloop,
a very powerful tool built to manage all aspects
of your email marketing, not just newsletters. For
more info, visit: www.netplosion.com/mailloop.htm
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