Database Setup & Backend Scripting
If you want to have complete control over the content of the website and the ability to update the text and images on all pages throughout the site, then a full database driven solution is what you need. Our standard database driven site allows you to access an administration module and update the content, or upload new images.

By getting additional administration modules you can even add new pages or sections to the site although for anything above site wide editing and update facilities it is best if you contact us first to discuss your requirements.

The database set-up fee covers the creation and set-up of the database required for a dynamic site. In addition to this you will just need to pay for the administration module and a password module. If the database is part of an application - then you will be quoted separately for the scripting and programming required..

Digerati
The digital version of literati, it is a reference to a vague cloud of people seen to be knowledgeable, hip, or otherwise in-the-know with regard to the digital revolution.


Directory Submissions - Automated Search Engine Submission
With this option we will submit your website to thousands of search engines and
directories using automated software. However, while we provide this service, if it is what a client wants, we don't particularly recommend it as an effective method of search engine promotion. The search engine can detect whether a site has been submitted by hand or by software, and will penalise those submitted by the latter.

Therefore, we recommend using the hand submission services, in preference to this automated software service. For starters the top 10 or so engines are responsible for generating around 90% - 95% of search engine traffic, so submitting to thousands of engines isn't necessary. Secondly a hand submission will ensure your site gets the position it deserves.

Directory Submissions - Hand Submission (Top 50 search engines)
The hand submission service is the approach we recommend for submitting your site to the search engines. Submission is included as part of the search engine optimisation services. However for straightforward submission, this is the option we recommend over the automated submission. The reason for this is, the automated submission may actually harm your position because search engines penalise sites submitted by software.

The hand submission on the other hand, gives the site the best possible chance of success, as we maintain a database of all the submission guidelines and criteria for the search engines, and directories we submit to. We can therefore submit the titles, descriptions and keywords, exactly the way the search engines and directories want it, ensuring your client's site gets the best possible advantage. The top 50 search engines provide the most popular engines & directories on the Internet for maximum exposure.

Directory Submissions - Inktomi Keywords
This is another database that it is essential to get listed in, as part of the search engine optimisation process. Inktomi is one of the largest online databases available and provides results to many of the top search engines and directories including AOL, MSN, iWon, Hotbot and many others. In fact for many of these partners, Inktomi is the only way to get into their results. So Inktomi paid inclusion has become an essential requirement for search engine optimisation.

We therefore recommend paying the low cost of Inktomi paid inclusion for any
search engine optimisation project. The low cost will be more than justified by the increased traffic, and without it, a number of top search engines won't be accessible. With Inktomi paid inclusion, then first keyword is charged at a different rate from subsequent keywords.

Directory Submissions - Open Directory Project (DMOZ.org)
This is another of the most important sites on the net when it comes to search engine and directory promotion. Unlike Yahoo it is not the volume of direct traffic that it can provide, but the indirect traffic generated to your site through its partner sites. These partners include many of the top search engines that use the directory results from DMOZ.org within their own results, and give a boost to sites that have been reviewed and accepted by this directory. The reasoning is that if they have been reviewed by a human editor and accepted into this directory, it shows it is a quality site.

The submission and review criteria are the same as Yahoo except there is no fee required for the directory review process and it takes longer than 7 days. Just as with Yahoo, we can then recommend changes, where necessary, to minimise the chances of your site getting rejected.

Our fee includes researching and locating the most appropriate category, careful preparation of their site title and description, and the submission process itself. This is included free as part of the guaranteed search engine service.

Directory Submissions - Yahoo Business Express
Yahoo is one of the most important sites to be listed for any form of online marketing. The huge volume of traffic that passes through Yahoo and the use
of it's directory by internet users to find sites of interest, make this an essential requirement for companies serious about their online promotion. With Yahoo's Business Express service, a member of yahoo's editorial staff will review your site within 7 working days.

Unfortunately unless your site conforms to Yahoo's guidelines, it can be rejected, and the $299 review fee lost, because Yahoo only guarantees to review the site - they don't guarantee to list it. It is therefore essential that the site is thoroughly checked prior to submission by our specialist team who know exactly what Yahoo editors are looking for in a site. We can then recommend changes where necessary to minimise the chances of your site getting rejected. We are experts at obtaining excellent results for our clients via their Yahoo submission, including popular categories and keyword-filled descriptions.

Our fee includes researching and locating the most appropriate category, careful preparation of the site title and description, and the submission process itself.


Domain
The unique name of an Internet site; for example www.amr.co.uk. Here are a few examples of widely used domains: .com (commercial), . co.uk (company in the UK), it is an address on the web.

Domain Name Registration
The first step to getting your business online is registering a domain name. The
domain acts as a recognisable online brand - much like a company name does offline. It also ensures no one else can register that name. There are many domain extensions from International domains such as the most common .com domain through to specialised and country specific domains such as .tv and co.uk respectively. The key is to find a domain that is relatively short and easy to remember. However, due to the huge demand for domains, it is becoming harder and harder to find such domains.

a) UK Domains (e.g. co.uk, net.uk. org.uk)
b) International Domains (e.g. com, net, org)
c) Sub Domains (e.g. client.domain.com)

Sub Domains:
If you already have a domain hosted with us, then you can setup sub domains for use with the main domain. These could be used for different areas of their site, different products or for different marketing campaigns. There's no need to actually register these domains, as they are just associated with the main domain. We just have to set it up on the server. An example of a sub domain format is http://sudomain.domain.com

Download
Transferring data (usually a file) from a another computer to the computer your are using. The opposite of upload.
See also: Upload

DSL -- (Digital Subscriber Line)
A method for moving data over regular phone lines. A DSL circuit is much faster than a regular phone connection, and the wires coming into the subscriber's premises are the same (copper) wires used for regular phone service. A DSL circuit must be configured to connect two specific locations, similar to a leased line, however, a DSL circuit is not a leased line.
A common configuration of DSL allows downloads at speeds of up to 1.544 megabits (not megabytes) per second, and uploads at speeds of 128 kilobits per second. This arrangement is called ADSL: Asymmetric Digital Subscriber Line.

Another common configuration is symmetrical: 384 Kilobits per second in both directions.

In theory ADSL allows download speeds of up to 9 megabits per second and upload speeds of up to 640 kilobits per second.

DSL is now a popular alternative to Leased Lines and ISDN, being faster than ISDN and less costly than traditional Leased Lines.

See also: ADSL, Bandwidth, ISDN, Leased Line, SDSL

DVD
Digital versatile disk, high-density compact disc that allows the storage of large amounts of data.